Here are some tried and true makeup and beauty experts with great credentials, longevity and reliable information.
InStyle’s Best Beauty Buys
The bible for beauty has a new chapter written each year. InStyle beauty editors put together an oft-imitated, but never duplicated ,all inclusive beauty reference in which they evaluate individual makeup and beauty products for every imaginable need. Pick up a copy each January or surf their website for an abbreviated list, complete with opinions from professional makeup artists and stars. The list really does have something for everyone. You can even tailor the products you search for to your skin color and desired price point.
Oprah
She’s the queen for a reason, people! Pop on over to her well-run, comprehensive website which also happens to be in tune with everyday women all over the world. From Oprah’s homepage, click on the “Style” tab. You’ll find subsections for fashion, style, hair, makeovers, skin and body, and of course-MAKEUP. Oprah’s experts and consultants, which include legendary makeup artist Bobbi Brown, trawl all over looking for the best products, application tips and techniques for real women. Their reviews take into account women with careers, kids and a budget – a trusted source of information for sure.
Your Signature Brand
Another way a smart woman like you can use the Internet to find information is by checking out brands you might like online, and finding an expert in your area that you can meet with in person. For example, get more information on a makeup brand that has a simple philosophy to yours. MAC girls go for high powered drama, Clinique women opt for a clean, fresh approach to makeup and Earth-friendly mamas go for greenbrands like Dr. Hauschka.
Here’s what to do: Check out the website. Read what the products are supposed to do, and note their prices. Most brands also include makeup tutorials online which show how to use their makeup and illustrate the latest trend. Then if you like what you see, head over to the “Stockists” page and find where these products can be found in person near you. Go and see a Sales Associate in person armed with your newfound knowledge, and voilà! You’ve made a personal contact who can give you samples, show you how to use the products — and tell you when they go on sale!